Erica DeNuzzo has been a fundamental addition to the team and marketing department here at Bishop’s Orchards. Coming from a Graphic Design company 5 years ago, Erica has taken on a role as the Marketing Coordinator. She assists in handling aspects of marketing and public relations including the development and implementation of marketing campaigns, tracking analytics, planning meetings and media purchases, budgeting, preparing reports, knowledge of social media platforms, creating visual & verbal content, and organizing the company’s promotional outreach efforts. Her creative background has also made her the in-house graphic designer and event coordinator.
“I know my strong suites are my organization, communication and ability to multitask. Being a Type A personality has definitely been helpful in my professional life with pushing deadlines and strategically planning,” says Erica. “There is however a huge creative side to me. I try to create a healthy balance of building structure while also being able to step outside the lines and push the boundaries. The best part of my job is visualizing an idea and seeing it run through to execution.”
Since joining the business, Erica has become more aware of the constant changes within the food industry. Bishop’s Orchards and the food industry is constantly keeping the marketing team on their toes. “Demands, trends and demographics are constantly changing, keeping the marketing team on our toes. It is up to us to determine how to approach each segment effectively,” explains Erica. On top of market segmentation changes, the marketing department is also tasked with staying up-to-date with media outlets and new resources for advertising. In the past year, Erica has been a part of the incorporation of Digital Advertising. Digital is only one aspect of Bishop’s advertising, but handled so differently than other mediums. “It was an expensive addition, but one needed to keep our brand visible, in the eyes of those searching for us.”
This time of year for the Marketing Department is filled with preparation for the Pick-Your-Own season, booking small scale events, staying on top of changing content for advertisers, and planning for the 2018 Shoreline Wine Festival on August 11th & 12th. “The Shoreline Wine Festival is a great event! Attendees can enjoy CT Wines from all over the state as well as live music, wide stream food trucks, local artisans and so much more! A lot of time, planning and organization goes into this event and it shows in how well it runs and both customers and vendors enjoyment.”
As for future growth for Bishop’s Orchards, Erica hopes to see the addition of more events, specifically becoming a venue in the wedding industry. “Bishop’s would be a beautiful and unique location to add to wedding venues on the shoreline. People are always getting married so jumping into this industry would definitely be a smart investment on our part, as well as an enjoyable avenue to explore.”