Carly Pastore is one of the most recent members of the Bishop’s Orchards team. Coming to us with a background in sales and marketing for several different natural food brands, Carly’s experience made her a great fit for the team and as our Retail Marketing Specialist position here at Bishop’s.
Carly does anything from setting up samples for customers to taste, watching and studying different food categories and trends, restocking any displays as needed, to conversing with any customer who wants to chat. “It’s a fantastic opportunity to be downstairs interacting with customers while also contributing to plans on marketing strategy, product acquisition, category management and our Loyalty Rewards Program,” said Carly.
Not having experienced our busy season in the fall yet, Carly is anxious but excited to learn where exactly everyone is traveling from. “My goals are to bring new and innovative methods to the table, increasing product awareness and product use, and to build our Loyalty Rewards Program so customers can take advantage of what we have to offer and reap benefits by doing so.” That includes people that are traveling from right down the road, to customers that are coming from out of state.
In the meantime, we recently added a new loose bulk set to our bulk foods department. Carly explains, “there are four new items that include: Rolled Oats, Quick Oats, Brown Basmati Rice and Quinoa. They’re all USDA organic items at very competitive prices. We want to give our loyal customers another reason to choose us over our neighboring large chain grocery stores.”
As for what’s to come, you can expect to see some new looks and displays coming to Bishop’s that will be filled with new items. This is so we can offer customers a more broad selection of grocery staples and specialty products, tailored specifically to serve all that populate the community.
Carly’s favorite part about working at Bishop’s in the people. “It’s a community of people who have been loyal to the company for decades which makes it a very desirable place to work and grow. It seems like everyone gets an opportunity to spend time outside at some point during the day, or during the year which is great for overall wellness and understanding of what we are…a Farm Market.”